Toss it in the machine on a gentle, cold cycle, and let it air dry to keep the fleece soft and holding its shape wash after wash. Zip the pouch panel shut first so the zipper teeth don't snag anything.
AuraMom Fleece
AuraMom Fleece
$54.99
$59.99
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AuraMom Fleece
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AuraMom Collection
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Frequently Asked Questions
Find quick answers to the most common questions about our product.
Yes, absolutely — the styling and colors suit anyone, and it's just as popular with dads and grandparents. Just pick your size based on your own fit.
Yes, it unzips completely. Zip it on for babywearing, zip it off for an ordinary oversized fleece hoodie — essentially two garments in one.
Yes, the thick fleece holds in shared body heat between you and your baby, so most wearers skip an extra coat for shorter trips outside. On especially cold days, just throw a coat on over it; baby stays warm underneath.
The pouch attaches to the front of the hoodie with two side zips, keeping your baby snug against your chest, facing inward the natural position most newborns and young babies prefer. When you don't need it, both zips come apart and the panel lifts off completely, leaving you with a regular hoodie.
It works best for babies from newborn up to about 12 months, or roughly 10kg (22lb). As always with babywearing, keep baby's face uncovered and visible, chin lifted off the chest, and positioned close enough to kiss.
Sizes go from S to XXL. Because the hoodie is cut with a relaxed, oversized fit to leave room for baby in the pouch, most people find their normal size works fine. If you're in between sizes or want to layer something underneath, go a size up. Detailed measurements (bust, shoulder, sleeve, and length) are available in the size guide further down the page.
Yes. The stretchy fleece and roomy fit stretch comfortably over a growing bump, so many wear it all through pregnancy and then start babywearing with it right after birth one hoodie covering three stages.